POKÉ POINT

Logo & Brand Identity | Apparel | Print Publication

 

I developed the full brand identity for this poke concept, including the logo, visual language, and overall look and feel. The goal was to create something fun, inviting, and charismatic that would resonate with teens through young professionals. To bring fresh energy to the menu experience, I incorporated playful vector illustrations as a patterned backdrop, making the design approachable, visually engaging, and easy to navigate.