Logo & Brand Identity | Apparel | Informational Collateral | UI Design

I created this logo and brand identity for an anesthesia business with the goal of achieving an elevated, clean, and modern aesthetic. This concept takes a badge-style approach to accommodate the length of the business name, guiding the eye inward toward the central icon. This concept is more literal: the droplet is a nod to early anesthesia practices, when anesthetic was dripped onto a cloth placed over the patient’s mouth and imply the motion of the droplet. To elevate the design, I used Carla Sans, a classic-feeling font that works well for logo design and subtly references those historical roots.