LONARDBRYT CLEANING SERVICES

Logo & Brand Identity | Print Publication | Advertising & Marketing Design

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I was responsible for the full brand identity for this client, and they gave me complete creative freedom. Their only ask was to stick to a white, blue, and purple palette. Since their service is all about providing clean, filth-free environments for after-parties, homes, and businesses, I pushed the identity toward a sterile, modern look that instantly reads “clean.”

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For the type system, I used Termina as the display face for its structured, rectangular shapes. I paired it with Ebony, another sans-serif, to keep the tone contemporary and tidy, using a serif would have softened the energy and conflicted with the brand’s minimal, hygienic voice.